I have a deep passion for scaling brands and businesses in challenging categories through innovation and reimagining go-to-market strategies. My approach blends strategic thinking, creativity, operational efficiency, and market insight – all with a focus on the bottom line. My expertise includes crafting brand visions, portfolio architecture, product innovation, and repositioning, while ensuring a seamless customer experience. 

Most recently, as Chief Marketing Officer at Shamrock Foods Company, I led brand strategy and marketing for all of Shamrock’s businesses. Over nearly three decades, I helped build Shamrock Farms into a nationally recognized dairy brand, launched Rockin’ Protein, and established a brand platform for Shamrock's broadline foodservice business. As CMO, I led efforts to transform the customer experience and drive brand growth through innovative products and digital marketing.

Before my time at Shamrock, I ran a successful consulting business for 13 years, advising organizations like Dairy Management Inc., MilkPEP, and the Beef Council. One of my key projects was the Milk Revitalization Alliance, which addressed challenges in the milk industry.

Outside of work, I’m involved with many professional and community organizations, including serving on the University of Arizona Eller National Board of Advisors, where I lead strategic partnerships. I’ve also been actively involved with the MilkPEP Board for nearly 30 years, holding various leadership roles.